Digital Marketing Role - Internet/Online

- Accountable for Market Research, Data Analysis and developing digital marketing campaign.

- E-mail-Marketing, SEO, SEM, Affiliate advertising

- Product Development & Promotion

- Oversee and manage the website & related activity on day-to-day basis

- Developing new technologies and keep the product at the forefront

- Created financial budgets for digital marketing campaigns across various channels

- Accountable for managing and executing skill development projects

- Accountable for managing multiple social media accounts

- Accountable for increasing traffic & understanding of dynamics of a news website.

- Conceptualizing and creating digital marketing calendar and monitor progress made across platforms

- Coordinating with all the in-house stakeholders for content, design and strategy to build a brand using the organic and inorganic methods

- Driving social, search, performance & influencer marketing programs and campaigns across various platforms to build top and bottom of the funnel traffic

- Increasing traffic to website while optimizing Cost per paid session

- Ownership of performance marketing metrices i.e., ROAS and CAC