Digital Marketing Role - International Markets - FMCG

Digital Marketing - FMCG (International Markets)

Websites, Social Media & Performance marketing :

- Leading the Social Media Marketing agenda for the company

- Reach out various segments to generate positive buzz and design digital campaigns in conjunction with Marketing teams

- Maintain relationships with bloggers, influencers.

- Create and manage a strategy for high user engagement on social media platforms

- Develop a full funnel strategy as per unit requirements

- Ensure the best practices are implemented for performance marketing

- Liaison with media agency, creative agency, digital agency and marketing teams

- Website management & performance ; evaluating existing website landscape and plans for Updation and transitions

- Managing SEO, SEMs and other traffic sources to websites

Digital media planning :

- Maximizing media reach for content created

- Implement best practices, new strategies, innovative features on an ongoing basis on digital

- Utilize learnings from AP India and from across other industries

Agency Management :

- Manage the media agency and the digital creative agency ecosystem

- Managing all aspects of digital operations ; Digital Marketing, Social Media

- Management, Mobile marketing, new asset/tool creation etc

- Manage RFP, contracts, reports, data analysis with all external stakeholders/agencies

- Working with IT & website vendor for development, Updation and transitions

Other IT Projects :

- Finding core consumer insights and working with units for requirement gathering and implementation

- Working with the Central IT team on key Marketing Projects with IT team ; App development, visualizer development, Loyalty design