Recruiter Specialist at Randstad India Pvt Ltd
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Digital Marketing Role - Insurance - IIM/ISB/MDI/FMS (5-8 yrs)
Job Description :
- Design and oversee all aspects of digital marketing department including marketing database, email and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage social media platforms.
- Prepare accurate reports on our marketing campaign's overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Constantly Optimize marketing activities to improve return on investment
- Ensuring A/B creative tests, incrementality tests and scaling tests to identify the best outcome
- Test new Channels like Voice Search, Augmented reality, Virtual Reality and Digital Out of Home etc.
- Work with partners to execute AI and ML in Marketing campaigns, wherever possible
- Should possess Analytical Strategic, Decision Making, Technical and Collaborative Skills
- Identify the latest trends and technologies affecting industry.
- Evaluate important metrics that affect website traffic, service quotas, and target audience.
- Oversee and manage all contests, giveaways, and other digital projects.
Skills Desired :
- Sound knowledge of online marketing tools.
- Knowledge of CRM functions.
- Sound knowledge of Microsoft office tools.
- Knowledge of ATL/BTL Marketing.
Qualification :
- MBA - Premier Institute
- SSC - Above 85%
- HSC - Above 85%
Notice Period : Immediate/1 Month maximum
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