Talent Acquisition Manager at Envista Education
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Digital Marketing Role - FMCG/Auto/Real Estate/Manufacturing Firm (3-14 yrs)
- Develop and execute comprehensive digital marketing strategies to achieve company goals and objectives.
- Plan and manage digital marketing campaigns across multiple channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising.
- Conduct market research and competitor analysis to identify target audience segments, trends, and opportunities.
- Create engaging and compelling content for various digital platforms, ensuring consistent brand messaging and tone.
- Optimize website and landing page performance to improve conversion rates and user experience.
- Monitor and analyze key performance indicators (KPIs), such as website traffic, conversion rates, and customer acquisition costs, to measure campaign effectiveness and identify areas for improvement.
- Collaborate with internal teams, including creative, product, and sales, to align digital marketing efforts with overall business objectives.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing, and provide recommendations for continuous improvement.
- Manage digital advertising budgets and allocate resources effectively to maximize return on investment.
- Utilize marketing automation tools and platforms to streamline processes, automate campaigns, and track results.
- Monitor and manage online reputation and customer reviews across various platforms.
- Collaborate with external agencies and vendors to leverage their expertise and resources for digital marketing initiatives.
- Conduct A/B testing and performance analysis to optimize campaigns and improve overall marketing effectiveness.
- Stay informed about data privacy regulations and ensure compliance with applicable laws and regulations.