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Digital Marketing Role - FMCG (5-10 yrs)
Key Accountabilities/ Responsibilities :
Digital Media - Strategy :
- Planning and budgetary control of all digital marketing
- Partner and build the digital strategy content with brand teams
- Drive social media strategy for the company
- Driving cost efficiency across digital media
Digital Media - Operations :
- Tracking conversion rates and making improvements to the website.
- Liasoning with multiple agencies across different brands for digital activities
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid search, SEO and PPC
- Managing online brand and product campaigns to raise brand awareness
- Evaluating customer research, market conditions and competitor data
Other Responsibilities :
- Managing maintenance of the company website / drive online traffic to the company website
- Improving the usability, design, content and conversion of the company website
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Building Zydus partnerships with key industry players
Educational Qualifications: Graduate in any discipline with an MBA in Marketing (preferably in Digital Marketing)
Experience: a) 5-7 years of marketing experience with at least 3-5 years 'experience in digital marketing.
b) Candidate must be from FMCG Industry.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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