Digital Marketing Role - FinTech

Company : Fintech

Position : Digital Marketing

Location : Vidyavihar

Important Points

1. SEO at the core -50%

2. Social, Web and Content management -25%

3. Analytics -15%

4. Paid media - 10%

5. Good communication (written and spoken) - non-negotiable

Responsibilities:

Search:

1. Handling Search Engine Optimization activities for our internal company websites

2. Planning and implementing SEO strategies

3. Perform On page and off-page activities to boost page rankings

4. Strategic Link Building, Forum Participation

5. Perform Directory and Blog Submissions

6. Organic Lead generation, experience with A/B testing - Landing pages optimization

7. Strong Analytic skills, hands on with Google Analytics, other social tools and web master tools

8. Keyword analysis

9. Handle google updates effectively to manage ranking

Social:

1. Proficient with Social Media Optimization (SMO)

2. Experience of working on Facebook, Twitter, SlideShare, LinkedIn, YouTube, Blogs, etc

3. Newsletters, Press Releases

4. Handling and managing social media accounts to brand our company and services

Website and Analytics :

1. Updating website or making any changes to the HTML layout

2. Understanding of the CMS systems and prior knowledge of working is a big plus

3. Uploading samples, new content on website etc as and when needed

4. Digital marketing tools and google analytics

Others:

1. Liaising with creative agency for designs

2. Measure and report performance against goals (ROI and KPIs)

Desired Candidate Profile :

1. Should possess excellent verbal & written communication skills

2. Can-do attitude

3. Excellent attention to detail

4. Strong personal organisation

5. Problem Solving attitude

6. Ability to work and think independently

7. Intermediate level in excel