Digital Marketing Role - EduTech Firm

Responsibilities

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Working with the Content Strategist to constantly revise our Content Calendar basis the metrics

SEO :

- Responsible for conducting regular keyword research, making sure we are ranking on Google using SEO tools such as SEMRush etc

Paid Ads:

- Responsible for coming up and handling all our paid campaigns such as Google Adwords, Facebook campaigns etc. Measure, report and optimize performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Traffic Manager:

- Responsible for the execution of organic and paid traffic strategy and campaigns.

Analytics Manager:

- Responsible for tracking key marketing analytics and key

Email Marketing Manager:

- Responsible for executing email marketing strategy and campaigns such a monthly newsletter, the prospect and lead email drip sequence, the monthly email calendar, and new blog & testimonials announcements.

Optimization Manager:

- Responsible for proactive and reactionary strategic testing to increase conversion rates. Not only would this include tweaking elements on the website to better convert visitors to leads but this would also include various funnels such as monetization funnel, activation funnel, and acquisition funnel.

Campaign Manager

- Responsible for executing all online and offline campaigns such as webinars, MBA Tours, workshops, and product launch campaigns.

Skills:

- Google Adwords

- Google Analytics

- Facebook Ads

- Website Copy

- SEO Tools such as SEMRush

- Google Analytics

- Digital Marketing

- Search Engine Marketing

- Web Analytics & Reporting

- Email Marketing

- Social Media Optimisation

- Backlinking