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03/10 Rupali Sharma
Vice President - Human Capital at Matrix Partners India

Views:564 Applications:100 Rec. Actions:Recruiter Actions:21

Digital Marketing Role - eCommerce (4-10 yrs)

Bangalore Job Code: 1163554

Digital Marketing


We are looking forward to add Digital Marketer to our portfolio.

- Founded by two Stanford grads, we are a nimble startup headquartered in Bangalore. We are currently building a team of passionate & talented folks from around the world. Collectively we've learnt & worked at awesome environments like Harvard, MIT, Ashoka, IIT, ISB, Cult.fit, Zomato, & Truecaller to name a few. We're backed by leading venture capitalists Accel and Matrix to help us realise our vision!

- We obsess about the culture in our classrooms. And we view our org as a large classroom, with students learning from and helping each other. If you grab a sneak peek into our tribe, we have all sorts of people here: humanists, tech junkies, educationists, designers & wanna be designers! Within the diversity, we have some values that define us:

- Being Real: We are encouraged to call a spade a spade, even if this means disappointing a peer. Strive for beauty: Functionally effective solutions are good, but we care about how well the experience is crafted. Think of Disneyland, Nike, Airbnb, Wework, Apple: the best folks know how to be effective, while making the experience beautiful.

- Life > Work: Since we are very small, we function like a tight-knit family where we care for each other's work but also for each other's lives. The journey matters as much as the destination.

- Hours don't matter, but commitment does: We are super flexible in terms of days and hours. We hold you accountable to your word, and trust that you either stick to it or edit it proactively.

- Be a student, literally: We all need to be students! Right across the team. From engineering to product, community to classroom, we think of how we'd feel if we were students - and this reminds us to keep learning, growing, and having fun!

- Choose to be better

Roles & responsibilities :

- We are looking to build a hyperlocal marketing playbook that scales across pin codes in India. We are looking for someone that desires the freedom & budgets, but is willing to take full responsibility for all digital marketing - organic & inorganic. Tldr, here is what life will look like:

- Own: All Channels, Campaigns, Budgets, Content, Pre-Sales Journey, Landing Pages, Analytics Collaborate with: Founders, Sales Head, Brand Head, Product Head

- Team: Built from scratch

Desired experience :

- 4 - 6 years of experience running high-budget (>$50K/mo) campaigns on Meta & Google Independent competency in the all moving parts of the digital marketing engine

- An active community to be on top of latest developments to key channels

- An eye for aesthetics, and ability to hold brand language

- Bonus : Worked with a hyperlocal consumer internet company

Required skills :

- Google: SEM, SEO, GBP, Local SEO, Display, Remarketing, GA, GTM

- Meta: Campaign & Targeting structure, brand awareness, lead gen, retargeting, bots Understanding email marketing, social media storefront, landing pages, and all the necessary tools that come with running digital marketing

Preferred Mindset :

- Deep curiosity to tinker, experiment & learn

- First principles thinker since we'll be chartering new waters in the field of education globally Ambitious about holding high standards for their work

- Ability to pick up newer tools and technologies quickly & independently

- Willing to get their hands dirty

- Willing to work with external partners to get speed and expertise

Women-friendly workplace:

Maternity and Paternity Benefits

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