Digital Marketing Role - Automotive

MBA from Premium Institutes Only

Roles & Responsibilities :

- Oversight of 500 Cr Marketing & Customer activation budget

- All ATL spends - TV, print, digital, outdoor, PR deployment for MCBU

- Act as a - controller- of all ATL & BTL budgets approved in a given quarter. Ensure prudent, productive use.

- Oversight of PR function, primarily for MCBU.

- Act as CoE for other BU's at BAL.

Technical/ Functional:

- Expertise in media planning & execution, covering offline media (TV, print, Outdoor, radio) as well as digital online video, display, SEO, SEM, lead management)

- Marketing processes knowledge and relevant experience will be useful to have.

- Should have direct responsibility for handling large scale relationship (if from agency background)

Behavioral:

a. Collaborative, ability to manage stakeholders - high

b. Curiosity and ability to - connect the dots-

c. People orientation - high.

d. Exposure to Digital is a must.