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BM at Spectrum Talent Management
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Digital Marketing Role - Automotive (10-18 yrs)
MBA from Premium Institutes Only
Roles & Responsibilities :
- Oversight of 500 Cr Marketing & Customer activation budget
- All ATL spends - TV, print, digital, outdoor, PR deployment for MCBU
- Act as a - controller- of all ATL & BTL budgets approved in a given quarter. Ensure prudent, productive use.
- Oversight of PR function, primarily for MCBU.
- Act as CoE for other BU's at BAL.
Technical/ Functional:
- Expertise in media planning & execution, covering offline media (TV, print, Outdoor, radio) as well as digital online video, display, SEO, SEM, lead management)
- Marketing processes knowledge and relevant experience will be useful to have.
- Should have direct responsibility for handling large scale relationship (if from agency background)
Behavioral:
a. Collaborative, ability to manage stakeholders - high
b. Curiosity and ability to - connect the dots-
c. People orientation - high.
d. Exposure to Digital is a must.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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