Digital Marketing
- Accountable for social media strategy across all current social platforms (Facebook, Blog on ,Twitter)
- Accountable for social media content creation and digital production including blog
- Designing and Rolling out Digital marketing strategies for the acquisition of quality business leads for our different businesses/SBU.
- End-to-End management of all social media channels ; Facebook, LinkedIn, Instagram, Twitter, YouTube and other social media websites.
- Develop multi-channel and multi format content for website, emails, ads, landing pages, social promotion, press releases, presentations, blogs etc.
- Manage operational system and process to support & generate business/ business leads online.
- Working closely with teams like Search, Social Media, content creation and Web Analytics to improve SEO efforts
- Driving growth & Maintaining ROI across all sources
- Overseeing and managing all contests, giveaways, and other digital projects.
- Identifying the latest trends and technologies affecting our industry.
- Evaluating important metrics that affect our website traffic, service quotas, and target audience.
- Working with your team to brainstorm new and innovative growth strategies.
- Plan, design and execute all offline ATL/BTL marketing strategies like media planning, TV interviews, newspaper ads, hoardings etc.
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