Digital Marketing Role - Agri

What values do we appreciate?

A few generic values that we appreciate in candidates across the whole organization -

- First-principles - Independently being able to formulate a particular problem & coming up with a solution based on first principles thinking

- Grit - Showing resilience & courage during tough times to tackle any mammoth problem

- Native capability - Having a high standard of native capability in their area of expertise

- Humility - We welcome candidates who are grounded and humble with our various stakeholders

- Hunger - Always looking to refine their skill-set, knowledge, and network for the dual betterment of their career and company

Responsibilities :

- Opportunity to lead and build digital marketing campaigns for a successful well-funded start-up in the Agri space

- Completely own marketing programs for various types of customers and reach them via multiple digital channels to improve engagement & transaction metrics

- Execute & lead a team of SEO executives, App Marketers, and content marketing team for an end to end execution of marketing campaigns

Requirements:

- B.E/B.Tech/MBA (preferred) from a top tier institute

- 7+ years of relevant digital marketing experience. Candidates with marketing experience across B2B/B2B2C/eCommerce/MSME would be preferred

- A proven track record of executing successful performance-based digital marketing campaigns at a large scale across multiple platforms

- Proficient in executing successful SEO/SEM campaigns

- Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey

- Track and report performance KPIs across all acquisition channels to optimize ROI

- Skilled in using various advertising/mobile app engagement tracking platforms (Appannie/Appsflyer,etc)

- Able to perform advanced analytical segmentation of our audience with respect to competitors & market benchmarks