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Sr HR Consultant at Leading HR Consultant
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Digital Marketing - Real Estate eCommerce (2-10 yrs)
We have Excellent opportunity with One of the leading Real Estate E commerce company
Location - Mumbai
Industry - eCommerce Real Estate
CTC - Upto 10L
Key Responsibilities:
- Increase the search visibility by mining for a new keyword ideas
- Optimizing campaigns for better ROI as well as brand visibility
- Responsible for the management of the CPC & Display campaigns (AdWords, Bing, 2nd tier engines, vertical portals or channels, etc.)
- Responsible for bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend
- Develop and implement bid optimization framework and implement simple SQL based or advanced machine learning based algorithms
- Find opportunities to leverage data mining techniques to drive ROI of ad spend
- Use web analytics tool to identify marketing opportunities
- Manage relationships with marketing channel and drive them for actionable insights
Kaamini Panchal
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