What you'll do :
- Optimization of PPC ads, Social Media Ads, VOD, Mobile and Display
- Provide analytic reports of online sales Search Engine Optimization (SEO), PPC, CMS, Social Media, Email marketing.
- Analysis of the site performance to ensure maximum customer response.
- Management of performance marketing tools
- Ensure all digital projects are in line with performance goals
- Drive marketing technology changes and enhancements to support performance goals
- Review and drive change in all areas that impact "performance"
What we are looking at :
- Experience in Digital Marketing
- Mobile and App marketing
- SEM/ SEO, SEM Advertising
- Affiliates
- Google Adwords, Google Analytics, Customer Analytics
- Highly analytical
- High understanding of marketing technology
- Good communication skills
- Sound knowledge of core digital marketing functions and channels
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