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13/08 Kavita Tiwari
Manager - Talent Acquisition at Talentiser

Views:2216 Applications:111 Rec. Actions:Recruiter Actions:11

Digital Marketing Manager - SaaS Based Firm (5-10 yrs)

Bangalore Job Code: 731816

Position: Digital Marketing Manager (B2B/B2C)

Location: Bangalore

Company: SAAS Based Company

Job Responsibilities - 

- Manage all digital marketing channels and social media accounts for Company's B2B and B2C businesses

- Build and manage the social media marketing strategy in-line with Company's overall marketing plan

- Drive user acquisition for B2C through a mix of paid and owned media campaigns.

- Drive followership on LinkedIn - strategize and execute campaigns

- Monitor competition and develop content topics for brand differentiation

- Develop and create all published content (images, video, written, and audio) to reach the Company's target customers

- Liaise with the Design Team for visual communication - to achieve and boost social media engagement

- Drive and measure website traffic

- Evaluate and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools

- Analyze key metrics and tweak strategy as needed

What we expect from you ?

- Hands-on experience with SEO/SEM and Google Analytics

- MBA in Marketing or Digital technologies from B-schools or other a premier institutes will be preferred

- Hands-on experience creating/executing successful multi-platform digital marketing/media campaigns in a start-up environment

- Strong working knowledge of social media and mobile behaviors/opportunities

- Familiarity with web design, HTML, CSS, and JavaScript is an added advantage

- Understanding of tools like AppsFlyer, CleverTap, etc.

- Stay updated with the latest trends and technologies in digital marketing

- Ability to work in a fast-paced, cross-functional environment

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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