Manager - Talent Acquisition at Talentiser
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Digital Marketing Manager - SaaS Based Firm (5-10 yrs)
Position: Digital Marketing Manager (B2B/B2C)
Company: SAAS Based Company
Job Responsibilities -
- Manage all digital marketing channels and social media accounts for Company's B2B and B2C businesses
- Build and manage the social media marketing strategy in-line with Company's overall marketing plan
- Drive user acquisition for B2C through a mix of paid and owned media campaigns.
- Drive followership on LinkedIn - strategize and execute campaigns
- Monitor competition and develop content topics for brand differentiation
- Develop and create all published content (images, video, written, and audio) to reach the Company's target customers
- Liaise with the Design Team for visual communication - to achieve and boost social media engagement
- Drive and measure website traffic
- Evaluate and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools
- Analyze key metrics and tweak strategy as needed
What we expect from you ?
- Hands-on experience with SEO/SEM and Google Analytics
- MBA in Marketing or Digital technologies from B-schools or other a premier institutes will be preferred
- Hands-on experience creating/executing successful multi-platform digital marketing/media campaigns in a start-up environment
- Strong working knowledge of social media and mobile behaviors/opportunities
- Understanding of tools like AppsFlyer, CleverTap, etc.
- Stay updated with the latest trends and technologies in digital marketing
- Ability to work in a fast-paced, cross-functional environment
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