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HR at Careerist Management Consultants
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Digital Marketing Manager - Paint - IIM/MDI/ISB/FMS (1-5 yrs)
Job Description
Position - Digital Marketing Manager
Industry - FMCG (Paint Industry)
Location - Kolkata
About Client:
It is a Leading Paint Industry based in India. It has 13 manufacturing units. The company has presence in 4 countries Russia, Poland, Nepal and Bangladesh. They have employee strength of over 2,900.
Responsibilities:
- Conceptualize the digital marketing strategy across all products in the company (across all divisions and new acquisitions)
- Developing and managing digital marketing campaigns including video and display advertising, SEO, SEM, Social Media and PPC
- Leading the marketing, branding and advertising strategies for the digital commerce, online and social media spaces driving YOY increased growth, ROI and revenue
- Developing content initiatives to launch blogs, video content and social media profiles in order to generate thought leadership and significant inbound marketing results
- Evaluating customer habits and competitor activity on the digital platform to improve engagement levels of consumers (retail and institutional) on website with relevant content and information.
Desired Candidate Profile:
- Mandatory 1+ years of strong experience in Digital Marketing
- Education: MBA from Top B School
- Industry: Any Industry or FMCG/CD/Paint Industry Preferred
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