Digital Marketing Manager - Luxury Cars Buying & Selling Business

- Responsible for Building Luxury Cars Buying and Selling Business

- Work on Mainline and Digital Marketing for the Luxury Ride Showrooms, responsible for Overall marketing strategy and brand guidelines for the Company

- Design/ Develop and Execute the Day to Day management of Digital Marketing including Social Media, Media Campaigns, In Showroom Branding etc

- Work on Mapping the ROI of Campaigns with Actual Sales data on ground. Track campaign metrics and trends, like Viewed rates, CTR, conversion rates etc

- Work with the product team to ensure 100% coverage of CRM integration across all customer touchpoints

- Optimize channels and campaigns based on the performance, with a focus on leveraging Whatsapp as a channel and other digital mediums

- Strategize and implement growth marketing campaigns and initiatives using techniques of CRM marketing- You will be responsible for developing campaign strategy, designing and implementing campaigns, and running A-B tests

- Follow market trends and competition to keep the market intelligence and lead the company ahead of competition. Monitor competition and market fluctuations to develop new strategies

- Lead and Organise promotional events to reach prospective customers within the hyper local areas of various workshops

- Work with company partners to develop best practices in the creation, execution and maintenance of interactive programs for our customers

- Conduct market research as required from time to time

- Design and Develop loyalty programme for the organisation to have better customer retention

- Deal with critical problems, major customer complaints or issues that may be escalated and ensure prompt action or decisions for timely resolution. Further Develop a process which leads to no such issues in future.