Digital Marketing Manager - Internet/Online

A campaigns, craft messaging & build relevant workflows by segmenting the user base appropriatelyto identify opportunity areas in the user's lifecycle

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.

- Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc to target users with relevant and personalized communication

What you should have :

- Strong natural curiosity problem-solving abilities, statistical foundations, research skills, growth mindset, and high work ethic.

- A result-oriented approach that directly aligns with business objectives

- Strong negotiation skills to close media deals & alliances

- Must be a strong team player with the ability to manage multiple projects and meeting tight deadlines under pressure

- Proven track record of delivering tangible results on awareness and brand health

- Excellent verbal, written and presentations skills

Brownie Points:

- Direct work experience in a consumer internet company in India

- Some knowledge of SQL