Digital Marketing Manager - Internet/Online

Roles and Responsibilities:

1. Creating monthly/quarterly marketing plan to drive growth & increase engagement

2. Driving activations and repeat transactions from users

3. Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns

4. Reducing churn and uninstalls of users from portal and app

5. Re-engaging with users to increase their time spent on the site or app

Requirements:

1. 2+ years of experience in Digital Marketing (working in a Tech Logistics/Transport would be an added advantage.)

2. Strong understanding of User funnel for acquisition & retention.

3. Prior experience using Engagement & Analytics tools is a must (such as Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Webengage etc)

4. Strong understanding of Remarketing campaigns.

5. A strong grasp of web analytics, A/B testing, and metrics-driven marketing.

6. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

7. Highly proficient in Excel, Database query

Who can Apply :

1. Are available for full time work from office (Bangalore)

2. Have relevant skills and interests