Our client, US MNC Pharma Giant, is looking for the following: Position Title: Digital Marketing Manager Location: Mumbai JOB RESPONSIBILITIES: - Work closely with Brand Teams to plan, develop, and execute marketing strategies and campaigns across all digital HCP touch points to achieve key business objectives. - Drive hyper personalization for HCP through different digital initiatives - Evangelize digital solutions that are deeply integrated with the brand/therapy's strategic objectives. - Monitor, track and reports results of performance of digital marketing initiatives along with competitor bench-marking. - Study social media trends and come up with innovative solutions to make strategic recommendations to the brand teams. - Manage third party digital agencies/health-tech partners by providing directions in the development of our Digital Marketing Strategy as well as collaborating with the concerned agencies in the execution of related specific programs. - Work with agency partners to plan, buy and optimize media to acquire customers via relevant digital channels, like Social, SEO, SEM, Display Advertising, Affiliates and E mail - Leading in the development and execution of CRM programs, integrating people, process and technology, affecting different cross-functional teams (Brand, Medical, Legal and Sales) - Drive digital innovation by building use cases for first-to-market digital initiatives that can be scaled up in future - Build capabilities &amp; knowledge of the Brand teams in Digital Marketing &amp; Social Media Other requirements: - - Play lead role in digital pitches; First point-of-contact for all digital inquiries. - Provide creative and effective digital solutions basis brand team's requirement and brand need. - - Acquaint brand teams with digital and social media to make them comfortable with these channels and integrate them into their current brand strategy. - Plan, sell, and implement all digital campaigns. - Provide strategic solutions to integrate digital and social media into existing brand plans. - Ensure that team members are aware of and adhere to agency procedures and best practices. - Long-term project planning; working with brand team to ensure that resources are in place and projects timings are planned efficiently. JOB REQUIREMENTS A post graduate MBA with a Marketing focus would be a plus Fluent in digital tools. Someone ready to travel to understand business requirements At-least 2-3 years of hands on digital/content/social media marketing Digital marketer in Pharma companies/Agency - Must-haves: Should have experience in handling, managing &amp; executing Multichannel engagement and worked on Omni channel would be beneficial. Bent towards data and analytics and a strong exposure to digital media campaigns involving Display, Search, Social, GDN, YouTube, Re-targeting, FB, Twitter Ads. Experience in programmatic advertising is a plus. - Ability to effectively communicate concepts to creative and production teams, as well as agency partners and stakeholders - Technical experience with A/B testing, Analytics (Google Analytics), User testing, CMS (WordPress, AEM), CRM. Hands on experience with Adwords, Facebook Ads - What kind of person do we need? You are networking-oriented and can earn trust as well as work with and influence others within a fact and figures driven organization. Furthermore, you have a great passion towards improving the quality of life for people helping them live their life to the fullest. You have proven experience with digital marketing or are a complete native in the digital universe with a proven track record You may have a bachelor's degree in marketing communication or other enabling education.

Mumbai

Digital Marketing Manager - Healthcarte 

Digital Marketing Manager - Healthcarte  ,Job Description for Digital Marketing Manager - Healthcarte  in Talent Aisle Pvt. Ltd. in  Mumbai for (2-10) years of experience. Apply Now!

Job Description for Digital Marketing Manager - Healthcarte  in Talent Aisle Pvt. Ltd. in  Mumbai for (2-10) years of experience. Apply Now!