Digital Marketing Manager - FMCG/FMCD

Leading FMCG company is hiring for a Digital Marketing Manager position based out of Kolkata. Candidates from FMCG/FMCD background with 6+ years experience in Digital Marketing need apply.

Main Duties and Functions

- Develop and manage the digital marketing strategy that directly supports business growth

- Responsible for planning and budgetary control of all digital marketing activities

- Plan and execute all web, email, social media, mobile and display advertising campaigns

- Evaluate performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies including new media opportunities

- Work with the brand team and agencies to brainstorm new and innovative customer engagement strategies

- Analyze, evaluate and define end-to-end customer experience across multiple channels and touch points

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Maintain a digital dashboard that tracks brand performance across the portfolio

- Monitor competitive digital campaigns and their effectiveness

- Manage effective and proactive digital outreach programs to drive qualified traffic and greater conversion online, and analyze performance

- Secure maximum online media coverage for brand campaigns. Establish and build relationships with key influencers, industry leaders to ensure media buzz.

- Coordinate with advertising and media experts to improve marketing results Work with the brand team and agencies to brainstorm new and innovative customer engagement strategies.

- Work with the brand team and agencies to brainstorm new and innovative customer engagement strategies

- Oversee and manage all contests, giveaways, and other digital projects