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Co-Founder at TalExel
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Digital Marketing Manager - FMCG (4-6 yrs)
Digital Marketing
- Strategize and run campaigns
- Create the online brand architecture
- Drive imagery and sales
- Website management; well versed with shopify platform
- SEO and SEM
- Building marketing funnel
Customer communication (chat, calls management)
- Identify trends
- Content strategy
- Analytics
- Social media marketing
- Digital creative conceptualization
- Drive the digital PNL for all the brands
Support, Report and Liaison
- Working closely with content and digital asset developer
Media Planning
- Understanding of media buying
- Able to allocate budgets for campaigns across various platforms
- To evaluate and track the spends done by the agency
Performance Marketing
Desired Candidate Profile:
- 4- 5 years' experience on working on New Product Development, managed a live brand before which has been very active on digital and different aspects of it -performance management, social media marketing, ecommerce, campaign creation, website management, content strategy, campaign creations and execution, media planning (digital) etc.
- MBA in Marketing from a Tier-1/Tier 2 college ( non MBA is fine if they have relevant experience )
- Understanding of technology, Understanding of digital concepts like SEO, web analytics, digital content platforms and AI Data analytics skills, Visualization and creative skills
- Great interpersonal, presentation and communication skills
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