Digital Marketing Manager - Fashion Lifestyle - IIM/IIT/BITS/FMS

Responsibilities:-

- Should have thorough in-depth knowledge of running Search Ads, Display, PLAs, Video/Youtube ads and Facebook Ads

- Lead the efforts of digital marketing and CRM: customer acquisition and retention, Performance marketing of all digital channels

- Manage and ensure performance effectively towards goals

- Plan, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and OKRs)

- Develop strategies for building and retaining mobile app users

- Constantly unearthing new opportunities for growth leveraging the power of digital/social

- Manage, scale and report performance of Adwords & Facebook Advertising Platform

Requirements:-

- Successful experience managing a lean team and advertising agencies to plan, optimise and measure Adwords, Facebook Ads, marketing database, email, social media and/or display advertising campaigns

- Good with numbers and a love for analytics

- Minimum 3 years experience in Digital marketing

- Up-to-date with the latest trends and best practices in online marketing and measurement