Digital Marketing Manager - Education

- Experience in setting up and optimizing Google AdWords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster and other advance analytical tools)

- Proven working experience in digital marketing

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Experience in optimizing landing pages and user funnels

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Transforming from agency driven to in-house digital marketing functioning

- Supporting in building in-house digital marketing function

- Cost optimization and lead generation, New product development