Digital Marketing Manager - EdTech/L&D

Responsibilities:

- Own the content strategy and deliver sales content in form of solution pages, solution briefs, blogs, webinars, white papers, presentations, etc. This will need to create in-depth planning and calendar for blogging, videos, and brand content.

- Understand the competitive space and use that info to differentiate our products and solutions in the market.

- Social media management and work with designers, sales, pre-sales, product teams to leverage it effectively through organic and sponsored campaigns.

- Track and report on marketing initiatives and suggest optimization methods.

- Build and engage with a community of customers and empower marketing efforts in the community to increase revenue from existing accounts. This will require collaborating with the product team very closely.

- Plan customer-facing initiatives such as growing customer reviews on reviews sites such as G2, Capterra, etc., and developing customer success stories.

- Track and report on all customer marketing initiatives as well as engagement metrics.

- Create positioning and messaging for target personas and industries that demonstrate an understanding of their key business problems and pain points through well-articulated value propositions.

Skills:

- With minimum of 8 years marketing experience, at least 5+ years of experience in B2B space

- Edtech/L&D experience a huge plus

- Strong understanding of Google analytics to drive data-driven marketing

- Experience in the content strategy along with the ability to write marketing content

- Knowledge of marketing tools like Hubspot, SEMRush, etc.

- Experience in collaborating with external vendors/agencies for content, design, videos, etc.

- Experience of working and delivering in cross-functional teams

Competencies

- Excellent written skills in English

- Self-motivated

- Organized and detail-oriented

- Good time-management skills

- Great communication skills