Upgrade to Pro Member
Digital Marketing Manager - DSP Specialist - Healthcare (4-7 yrs)
Role Purpose:
- To create & implement programatic campaigns for all business verticals of Medlife
- Reporting, dashboarding, performance review and optimization of all such campaigns
- Should be well-versed with fundamentals of online marketing, setting digital marketing campaigns from scratch in various mediums & channels
- Should be able to perform customer-target research, channel-audience research, keyword research, Ad copy writing, & landing page optimization
Responsibilities:
- To research on DSP, DMP for Medlife & finding suitable tools, platforms, vendors for launching Medlife's Campaign in this channel
- To optimise this channel by testing various campaign ideas, reporting & dashboarding results for taking quicker decisions
- To scale up this channel at good RoI for business and making it top contributor in revenue for Medlife
Education Required:
- Any UG, PG.
- Good to have MBA but not mandatory.
- Background in Maths or Analytics required
Experience Required:
- 4+ years in Online marketing, 2+ years in DSP
- Proven excellence in customer acquisition and concepts of all facets of performance campaigns
- Good to have experience in retail industry, health and wellness industry
- Good to have certifications that show interest in Online marketing.
- Good to have experience with technical integrations for various ad networks, tracking tools
About the Company (Medlife.com):
Medlife.com is developing a technology-based healthcare delivery ecosystem for medicine home delivery, lab tests, supplements, wellness products, tele consultation with specialised Doctors and many more offerings. Founded by Tushar Kumar, Medlife.com is pegged to clock 300 Crores in 2017-18 FY, and is number 1 player in online-pharmacy space.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
