Executive Headhunter at Archer and Bull
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Digital Marketing Manager (5-10 yrs)
- Build, plan and implement the overall digital roadmap for the Business
- Develop & drive digital strategy, including content marketing and social media activity
- Handle marketing and communications related to various product portfolios.
- Drive digital marketing initiatives with a focus on growing e-commerce traffic and sales.
- Develop and drive innovative ideas and find opportunities of growth in digital marketing channels
- Measure and manage online content
- Identify target audiences and devise digital campaigns that engage, inform and motivate and generate sales
- Optimizing landing pages and user funnels
- Identify trends & insights, and optimize spend and performance based on the insights
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate