Digital Marketing Manager

Role Responsibilities

- To plan and execute brand awareness & demand generation campaigns on digital platforms.

- To plan and execute lead generation campaigns to generated MQLs (Marketing Qualified Leads). 

- To drive social media strategy for the business verticals in collaboration with social media manager.

- To drive events strategy for the business verticals in collaboration with events manager.

- To support sales enablement through market research, competitor analysis, collateral development, sales training, developing value proposition. This role will own targets of campaign performance, MQL (Marketing Qualified Lead) generation and conversion rate of MQLs (Marketing Qualified Leads) to SQLs (Sales Qualified Leads). Conceptualize, plan and execute virtual and trade Event Strategy and Industry Body Partnerships.