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29/06 Rajesh Vasant Tamhane
Owner at Catalyst HRS

Views:124 Applications:27 Rec. Actions:Recruiter Actions:22

Digital Marketing Lead - Online Crowdfunding Platform (5-15 yrs)

Mumbai Job Code: 1117944

Job Description

- Creating and executing a strong performance marketing strategy & execution plan - Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels (Google, facebook, youtube)

Roles & Responsibilities

- Ensuring successful campaigns managing bids and budgets.

- Optimizing campaigns across multiple channels to deliver the best return on investment.

- Driving content marketing

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.


- Minimum of 5 years' experience in Digital Marketing in with B2C companies (mandatory)

- Should have managed a monthly performance budget of 2 cr+

- Minimum of 4 years' specialised experience in Performance Marketing (mandatory)

- Candidates with engineering educational background (mandatory)

- Experience with people management in leading and coaching diverse team members.

- Experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- Knowledge or work experience in SQL / Tableau is added advantage

Company Introduction

Ketto is India's most visited & trusted online crowdfunding platform. We help people to raise funds for medical emergencies, social causes, creative, personal goals /disaster relief. Having raised over 1100+ crores so far with a network of over 60 lacs+ donors (In existence since 2012)

Women-friendly workplace:

Maternity and Paternity Benefits

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