Owner at Catalyst HRS
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Digital Marketing Lead - Online Crowdfunding Platform (5-15 yrs)
- Creating and executing a strong performance marketing strategy & execution plan - Developing and managing digital prospecting and remarketing campaigns.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels (Google, facebook, youtube)
Roles & Responsibilities
- Ensuring successful campaigns managing bids and budgets.
- Optimizing campaigns across multiple channels to deliver the best return on investment.
- Driving content marketing
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
- Minimum of 5 years' experience in Digital Marketing in with B2C companies (mandatory)
- Should have managed a monthly performance budget of 2 cr+
- Minimum of 4 years' specialised experience in Performance Marketing (mandatory)
- Candidates with engineering educational background (mandatory)
- Experience with people management in leading and coaching diverse team members.
- Experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Knowledge or work experience in SQL / Tableau is added advantage
Ketto is India's most visited & trusted online crowdfunding platform. We help people to raise funds for medical emergencies, social causes, creative, personal goals /disaster relief. Having raised over 1100+ crores so far with a network of over 60 lacs+ donors (In existence since 2012)