Digital Marketing Lead - FMCG/Retail/Internet/Online

Responsibilities:

- End to end ownership of digital marketing for Client.

- Lead the digital marketing team to design, develop and implement strategies and tactics to customer base of Client.

- Lead SEO, SEM, CRM, Social Media, Retargetting and Marketing Automation and optimization to generate tangible growth patient base and revenue.

- Drive weekly, monthly, quarterly optimization tactics that consistently improve each channels' conversion and efficiencies.

- Manage a pipeline for innovation across marketing channels, promotional offers and messaging, using A/B and multivariate tests to test hypotheses.

- Partner with internal creative teams to develop integrated marketing messaging and creative execution.

- Help drive marketing analytics on all campaign ad hoc analyses, which includes response tracking and campaign reporting

- Drive marketing on various social media channels and be adept at facebook marketing, Instagram, adwords, afffiliate marketing, youtube, whatsapp marketing etc.

- Campaign planning to define budget and ROI goals at various intervals (daily/monthly/quarterly etc.) and various dimensions (channels / geographies etc.)

- Define and develop the digital marketing roadmap, approach, the choice of media and channels for Client across all Geographies.

- Shape the digital marketing approach by working closely with important industry stakeholders Facebook, MMPs etc.

- Drive ideation and new initiatives for growth in acquisitions across all levers like channels, communications etc. by working with relevant stakeholders

- Lead the content and editorial team to develop the right content for growth

Skills Requirements :

- 1-5 years of work experience in digital marketing

- Direct experience with leading and managing Facebook Business Manager & Google Adwords

- Hands-on experience on tools like Google Analytics, Google Data Studio, Hootsuite, Yoast, Mailing Systems like Mailchimp/SendinBlue/Constant Contact, SEM Rush, Ahrefs.

- Engineering/Science background along with basic technical knowhow of Wordpress, HTML 5, PHP and other web technologies.

- Hands-on experience with Marketing Automation and Integration tools like mailing systems, Experience of running digital marketing and customer acquisition/footfalls campaigns in the ecommerce/retail industry is preferable

- Experience in running performance marketing campaigns delivering growth and ROI at scale

- Expert in running Product catalog ads, Dynamic Ads, Re-engagement campaign

- Solid knowledge of web and mobile attribution, online marketing tools, analytics platforms and best practices

- Excellent analytical and campaign management skills

- Ability to synthesize data, make data-driven decisions and balance that with the 'art' of media strategy

- Strong communication (written and verbal) skills