Digital Marketing Lead - Financial Startup - IIM/ISB/MDI/FMS

Role : Digital Marketing Lead

ABOUT Client :

Client is a next-generation equity research platform. Built by former hedge fund analysts, our platform overlays cutting edge search, collaboration and visualization tools on financial data sets to allow investors to supercharge their research workflow. We are a well-funded, fast growing financial data startup which is quickly carving out its own niche in a $30Bn+ global market. With offices in New York, San Francisco, Delhi & Zurich, you will be joining a global team that is constantly striving to deliver value to our clients through excellence and innovation.

What you'll do:

- Manage our India marketing team including two campaign managers, a creative designer, and a front-end developer.

- Work with our US-based content marketing and demand generation teams to build out our marketing content (including the website, blog, sales collateral, etc.) and lead generation programs.

- You'll be responsible for managing projects and people while also directly contributing to the growth of our marketing programs across paid, SEO, CRO, content, sales enablement, etc.

- You should have an understanding of high-level marketing strategy but also be detail-oriented enough to get into the details of campaign management or our marketing automation system.

- While this is intended to be a managerial role, we are a startup and everyone is expected to get there hands dirty working with data, customers, and the product to ensure the success of the enterprise.

- This role reports to the Head of Marketing and will work closely with the co-founders and the leadership team.

Your experience and skills :

- Undergraduate degree from top tier university.

- MBA from top tier program preferred

- 3-6 years of marketing work experience. Prior management experience and experience in enterprise software, SaaS, or consumer internet in a marketing role preferred.

- Understanding of B2B software business models, paid marketing channels (AdWords, Facebook, LinkedIn, Twitter), marketing automation systems (Hubspot, Marketo, Pardot)

- Deep experience in at least one of : paid marketing, SEO, marketing automation

- Experience messaging to a sophisticated, global, English-speaking audience

- Strong analytical skills (Excel skills required, SQL preferable)

- Great writing and communication skills (English)

- Humility (this is one of our core values, check your ego at the door)

- Willingness to get your hands dirty

What You Get :

- Competitive base salary, full benefits, annual and spot bonuses.

- Fantastically rewarding work environment.

- Spacious office in central Delhi near CP

Salary Offered : 24-25 LPA