Digital Marketing Lead - BPO/KPO/IT

Role - Digital Market Lead - IC Role

Reports To - Global Marketing Head

Location- Mumbai/ Chennai

Roles & Responsibilities - 

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

- Maintaining our social media presence across all digital channels

- Measure and report performance of all digital marketing campaigns, and assess against goals

- Actual experience doing Marketing Automation and retargeting. Marketing Automation in the other platform is good too Hubspot. (certifications / success stories here would be an advantage)

- Identify trends and insights, and optimize spend and performance based on the insights and Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Working in close collaboration with other teams within Marketing (Creative, Events, Product Marketing, Content Marketing, Marketing Operations) to build cross-functional cohesion. working with Alliances/Partnership team to expand reach

Requirements:

- Masters degree in marketing, business or communications with minimum of 8 years of experience in Marketing in a B2B tech services or SaaS company in US/ Europe

- Strong collaborator and ability to matrixed organizational structure

- Have a deep understanding of and experience in creating buyer and influencer need, the buyers journey and targeting

- Excellent verbal and written communication and presentation skills required

- Ability to drive consensus among stakeholders with conflicting requirements and motivations

- A self-motivated leader who is driven to set aggressive objectives and meet them

- Working knowledge of Marketing Automation (e.g. Marketo), Office 360.