Digital Marketing Lead

Digital Marketing Lead will develop, implement, track and optimize the digital marketing campaigns across all digital channels. Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Lead will work with the marketing team and supporting teams to launch campaigns on time and on budget.

RESPONSIBILITIES - 

1. Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns

2. Manage the digital marketing team of Search Engine Marketing Specialists, Social Media Coordinators and SEO/Outreach Specialists

3. Measure and report performance of all digital marketing campaigns, and assess against goals

4. Identify trends and insights, and optimize spend and performance based on the insights

5. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

6. Up-to-date with the latest trends and best practices in online marketing and measurement

REQUIREMENTS :

- Post Graduate / Graduate with 4+ years proven work experience as a Digital Marketing professional in SEM, SEO and social media marketing

- Experience leading Google Ads and social media campaigns

- Solid knowledge of SEO analytics tools

- Strong analytical skills and data-driven thinking