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AGM - BD & Operations at Silverpeople
Views:3233 Applications:107 Rec. Actions:Recruiter Actions:1
Digital Marketing Expert - Retail/eCommerce (5-12 yrs)
Growth and Digital Marketing Expert with India's leading retail/ecommerce firm.
- Looking for a Digital Marketing Expert who can Spearhead strategy for FB, Twitter and other social media channels to increase user engagement
- Drive app installs & re-engagements through Google Adwords, FB, Affiliates etc
- Managing CRM tool for event based triggers, lifecycle analyticss and user engagement metrics
Responsibilities and Duties
- End to end management of performance campaigns
- Drive app installs and traffic
- Own the distribution of performance-spend budgets while achieving healthy CACs, LTVs and user metrics by optimizing on creatives, targeting, and product new channels or customer acquisition
- Finding opportunities to better conversion rates of customers by working with Product/supply
Qualifications and Skills
- Min 3+ years of experience in Adwords, FB and affiliates
- Track record of scaling app install base from 0-10
- Knowledge of analytical tools like Clevertap, Appsflyer
- Frugal mentality in terms of funds - hacker and data-driven mindset
- Experimental DNA - keeps trying new things looking for new levers of growth
- SQL coding
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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