Digital Marketing & Content Management Role - IIM/MDI/ISB/FMS

Looking for MBA Marketing from Tier 1 institute, preferably working with a Big 4 consulting/ Tier 1 Ad agencies:

Job Role :

a. Digital Strategy : Drive and lead development, selling and execution of digital strategies such as content marketing and online engagement concepts for leading clients and accounts

- Demonstrate deep professional experience digital communications/marketing, with a clear understanding how to apply tools and technology to infuse innovative digital and social strategies into new and existing work

- Continually grow understanding and knowledge of client business and their competitive environment; apply this information in preparing and presenting focused programs and recommendations

- Educate internal peers and external clients of digital and social media trends

- Identify and assist in building new service offerings in relation to digital & social media

- Build and present concepts and programs, both for clients and for new business proposals and opportunities

b. Relationship Building, Integrated Account Management and Client Consultation

- Act as primary client contact on key accounts; continually fostering client-agency relationships, ensuring project quality and consistently adding value to achieve success and build ongoing trust

- Facilitate teamwork within client account team; coordinate team resources and create opportunities

c. Content Creation and Community Engagement

- Leverage personal and professional experience with emerging media content and online community engagement to drive compelling experiences across the Web

- Develop and implement strategies and tactical programs to influence and engage audiences online

- Create, curate and moderate content and conversation strategies to engage online communities

- Build strategic and compelling content strategies across a variety of social and digital platforms

- Pro-actively identify and develop sound point of view for clients and teams

- Regularly identify and present new strategic ideas, concepts and programs for clients and new business opportunities

- Translate trends, technologies and metrics into understandable and easily digestible presentations

Additional skills :

- Successful track record of building and presenting strategic digital concepts/programs, recommendations and tactics for clients and effectively executing programs

- Solid grasp of social, digital, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies

- Experience developing digital strategies for new website builds and community engagement channels

- Ability to provide clear creative conceptual direction and to motivate and inspire client, account, and creative teams

- Advanced knowledge through experience using social media to use it to drive brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix

- Ability to translate social media and digital trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences

- Strong understanding of community engagement and online campaign experience

- Excellent communication skills, both written and verbal, across a range of formats and platforms

- Detail-oriented and highly organized with the ability to manage multiple project deadlines efficiently