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Talent Advisor at The Quartile Company
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Digital Marketing Associate - Internet/Online (2-4 yrs)
We are looking for someone who is hands-on in executing and planning digital campaigns across platforms and should have had experience in B2C domain, especially US markets will be a plus
Roles and responsibilities
- Plan and execute digital marketing and retargeting campaigns across channels - PPC, social media channels (Youtube, Facebook, Instagram etc.) display and text campaigns across platforms
- Execute campaigns end-to-end from strategizing, defining objectives, execution, tracking, and reporting
-Achieve the targeted ROI for all Ad spends on a daily/ weekly/ monthly basis, manage the budget effectively (forecasting, additional requirement), campaign spend
-Continuously test and optimize new channels, audiences, bidding strategies, visual creatives, and ad copy
-Identify trends and insights, and optimize spend and performance based on the insights
-Stay on top of key trends and best practices in digital marketing, competitive landscape, and the industry to develop winning strategies
-Collaborate with marketing specialists, content and design team to plan effective campaigns
What we need
-Strong understanding of running paid ads on Google, Linkedin, Facebook, Taboola/Outbrain & Affiliates
-Strong execution skills managing digital campaigns across platforms
-Thorough understanding of online marketing funnels & optimization (especially for Apps)
-Good analytical skills and data-driven thinking
-Use website analytics and KPI data in order to drive online marketing initiatives and make recommendations for improvements
-Experience with App & website analytics tools (e.g, Google Analytics, Branch, MixPanel, CleverTap)
-Experience in setting up and optimizing Google Adwords campaigns
-Working knowledge of HTML, CSS, and JavaScript development and constraints will be an advantage
-Understanding of SEO and content marketing is preferred
-Strong collaborative skills to be able to work with different teams within Marketing and other departments
-Attention to detail
-A data-driven approach to marketing
-Strong quantitative, analytical, and problem-solving skills
-Should have good oral & written communication skills
-Ability to work independently in a fast-paced environment to drive both strategy and ground
execution.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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