Digital Marketing Analyst - LegalTech

We are a cutting-edge LegalTech company that merges the worlds most comprehensive legal database with advanced AI solutions.

Our mission is to empower legal professionals with reliable, transparent, and intelligent tools to help them navigate the future of law with confidence and clarity.

Key Responsibilities:

- Analyze and optimize website and campaign performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM)

- Implement and manage event tracking, goal conversions, and funnel analysis to measure user journeys

- Conduct backlink audits and competitive analysis using tools like SEMrush, Ahrefs, Moz, or

Screaming Frog

- Collaborate with content and SEO teams by translating data insights into actionable recommendations

- Monitor and improve site health through Google Search Console, Core Web Vitals, and page speed metrics

- Create dashboards and reports using Looker Studio, Power BI, or Tableau to present marketing performance data

- Understand and implement UTM parameters, tracking pixels, and marketing attribution models

- Drive organic growth by tracking search performance, referral traffic, and user engagement metrics

Required Skills & Qualifications:

- 36 years of hands-on experience in digital marketing analytics

- Advanced knowledge of GA4 and GTM

- Strong analytical mindset and experience in SEO reporting and strategy

- Proficiency with SEO and audit tools like SEMrush, Ahrefs, Moz, or Screaming Frog

- Solid experience in data visualization and marketing analytics platforms

- Strong communication skills and the ability to convert data into strategic insights

- Familiarity with website performance metrics and optimization techniques

Nice to Have:

- Experience in legal or regulated industries

- Knowledge of Python, SQL, or BigQuery for automation and advanced reporting

- Experience in A/B testing and conversion rate optimization (CRO) strategies