Senior Executive at Flexability
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Digital Lead - Content Solutions & Monetisation - Advertising Firm (10-15 yrs)
Company: A well known media and entertainment firm.
Position title Digital Lead - Content Solutions and Monetisation
Position reporting to Head of Digital
Main Purpose of the position / Key responsibility areas
- Unique opportunity to build and lead a multi-functional digital team driving content monetisation as a revenue stream powered by platform analytics
- Lead the digital growth practice, scaling up organic reach and views for community engagement and monetisation
- Lead thinking on platform analytics, Programmatic Ad buying and content performance
- Create a powerful machinery for short video content creation that leverages network assets and can be monetised at scale
- Scale up engagement and impact across various platforms with the power of the influencer network across fiction and non fiction properties.
- Create content IPs that are unique and leverage social platforms to provide unique customer solutions for reach and engagement
- Build best in class sales enablement processes that can be institutionalised for customer benefit
- Be intuitive, spot trends, leverage content topicality to create measurable content solutions that provide value to customers
- Use AI powered solutions for API linked platform insights data that can power content thinking
Any other specific skills / attributes:
- Is an expert in social media analytics, digital media planning and growing brands through digital first strategy
- Has led end to end development in digital content productions with clear performance outcomes
- Has worked within a Digital first organisation or managed Digital First clients with Integrated digital media solutions
- Has delivered digital media performance measurement, campaign optimisation and ROI improvement across content and campaign lifecycle
- Collaborates with others to actively drive success metrics
- Enjoys working in a dynamic work environment and can deal with certain degree of ambiguity
Experience / Target Industries / Companies
Has overall 10 - 12years of experience working with consumer brands in growth planning and strategy, Digital media planning and buying, and Digital content.
MBA from a reputed institute.
Experience :- Digital Media Monetisation, Digital Media Agency with Client facing planning and performance measurement, Digital Content Hot shop, Digital community influencer organisation, Short Video platforms