Digital Horizons - Manager - Digital Marketing

Job Description :

- Strong understanding of Online brand building and strategic marketing communication planning and execution for Mobile Apps is crucial for this post.

Responsibilities :

- Strategize, plan, develop, launch and sustain high-impact, integrated digital programs aligned with specific mobile app growth targets and objectives.

- Leverage social, search, programmatic and custom programs to drive online visibility and engagement with the target audiences in US, UK & Indian Mobile Apps markets

- Design and oversee all aspects of our digital marketing department including our marketing database, email, and online advertising campaigns.

- Develop and monitor marketing campaigns for mobile apps.

- Prepare monthly/ quarterly user acquisition projection reports for the marketing campaigns.

- Evaluate important metrics that affect app downloads and conversion of users.

- Brainstorm new and innovative growth strategies for app user acquisition.

- Develop creative marketing ideas suited to the DNA of the specific app.

- Oversee and manage all contests, giveaways, and other digital projects.

Qualifications :

- Passionate about creating outstanding online marketing campaigns that make a difference.

- 5 to 8 years of experience in a digital marketing or advertising position

- A Bachelor's or Post grad degree in Marketing or communications from a reputed college.

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Knowledge of brand building and marketing communications

- Up-to-date on the latest trends and technologies in digital marketing.

- Strong communication, people management, and change management skills

- Experience in taking ideas from drawing boards to execution and delivering on objectives.

- In-depth knowledge of various social media platforms, best practices, and website analytics.