09/07 Parul Verma
Recruitment Head at Sunrise HR Solutions

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Digital Head/Director - Brand Marketing & Advertising Strategy - Media (2-6 yrs)

Bangalore Job Code: 718670

Job brief :

- We are looking for a qualified Brand Marketing & Advertising Strategy Director to take the lead in developing successful, long-term marketing strategies for our company.

- As a Brand & Marketing Director, you should have in-depth marketing experience. You will work closely with different teams to ensure consistency through all marketing platforms. You should also provide forward-thinking ideas to build and maintain a strong company online & offline presence.

- Ultimately, you should be able to drive all online & offline marketing efforts to achieve our business objectives.

Responsibilities :

- Build our marketing roadmap

- Should have experience in handling, managing & executing company's marketing strategy, along with planning Pay Per Click, Display and Re-targeting campaigns in Google Search, Google Display Network, YouTube, Facebook, Twitter, Yahoo Advertising (YSM) and Bing Ads

- Manage all online & offline marketing channels to ensure brand consistency

- Measure ROI and KPIs and prepare budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Manage and improve online&Offline content

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies

- Motivate marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with all marketing Platforms

Requirements :

- Proven work experience as a Marketing Director

- Demonstrable experience in designing and implementing successful online & offline campaigns

- Strong understanding of how all current marketing channels function

- Solid knowledge of online & offline marketing tools and best practices

- Identify trends and insights and optimize spend and performance based on the insights

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

Women-friendly workplace:

Maternity and Paternity Benefits

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