HR Manager at Right Brain Recruitment
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Digital Growth Officer - Capital Market Firm (8-15 yrs)
Job description:
- Conceptualize, plan, execute and review the marketing strategy for the organization
- Review and manage digital marketing strategy and ensure effective execution and review
- An in-depth understanding of user acquisition techniques across multiple channels like SEM, SEO, social media marketing, email marketing, marketing automation and digital marketing analytics
- Growing and developing the in-house marketing team, Close coordination with the marketing team and other departments to ensure smooth working.
- Maintain website and app ensuring content is optimized for SEO, and building presence across social channels - LinkedIn, Twitter and Facebook.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Set marketing goals and objectives
- Plan, implement and manage marketing strategy
- Contribute to the overall growth of the company
- Review and manage content marketing strategy
- Determine KPIs for the marketing department
- Keep the marketing budget in check
- Track KPIs on a regular basis and present reports
- Work with sales and development and customer success teams
- Create and present the annual marketing plan and strategy
- Use data and reports to make evidence-based decisions
- Analyze company's marketing strategy and suggest improvements
- Stay up to date with the latest technology
- Stay up to date with the latest best practices
- Attend marketing conferences and educational programs
- Design, plan and execute effective marketing campaigns
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