Partner - Talent Acquisition at Confidential
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Digital Expert - SEO/SEM - Internet/Online (5-15 yrs)
Basic Purpose :
- The incumbent will be responsible for driving performance marketing results & lead generation campaigns through paid online marketing engines.
- He / She would work to setup/design campaigns for each product, define target and budget needed, define a channel mix of relevant target audience of the campaign and execute the campaign with relevant digital channel.
- Day to day monitoring of campaigns and continuous optimization of keywords, other parameters to derive high ROI on each campaign.
- He / She will guide a team of 2 members to deliver required HTML development & tech piece to ensure end to end campaign management.
- Key KRA - ROI of budget spent; Leads volume; Inorganic traffic on website; conversion percentage as per target defined.