Digital Expert - SEO/SEM - Advertising Firm

Basic Purpose:

- The incumbent will be responsible for driving performance marketing results & lead generation campaigns through paid online marketing engines.

- He / She would work to setup/design campaigns for each product, define target and budget needed, define a channel mix of relevant target audience of the campaign and execute the campaign with relevant digital channel.

- Day to day monitoring of campaigns and continuous optimization of keywords, other parameters to derive high ROI on each campaign.

- He / She will guide a team of 2 members to deliver required HTML development & tech piece to ensure end to end campaign management.

- Key KRA - ROI of budget spent; Leads volume; Inorganic traffic on website; conversion percentage as per target defined.