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Digital Content Marketing & SEO Role - BFSI (7-12 yrs)
Purpose of the Job:
- To come up with content strategy in different formats and structures to aid different channels for the growth.
- Strong SEO skills and knowledge to compliment the content strategy.
- Look for new types of content to compliment the improvement of digital assets and business growth.
KPIs :
- Website traffic monetization through improvement in organic traffic and leads.
- Focus on off page and on page content strategy for all digital assets to help organic growth of the platforms.
- Continue increase in leads and traffic from sources like YouTube, Quora, GMB etc.
- New features building in digital assets to support customer needs.
- Decipher & implement conversion rate optimization using learnings to enhance customer experience.
- Strategizing and building engaging contents in different format for customer touch points in digital assets.
- Managing internal and external stakeholders to make sure changes are efficiently with quick TAT on websites/app.
Task to be performed
- Writing, reviewing, editing contents of all types (textual, videos, info graphics etc.) to be used in digital assets organic growth. Vernacular content knowledge (Hindi, Tamil etc.) will be required also.
- Review the content obtained through agencies from the perspective of brand guidelines, organization specific offerings, compliance and so on.
- Define and deliver development of new pages / forms / design etc. and ensure smooth functioning of the same as per required standards.
- Production support for different departments related to digital assets applications.
- Improve website traffic, experience and conversions through content, lead forms and robust measurement process.
- Focus on improving traffic, leads through other channels like YouTube, Quora, GMB etc.
- Excellent written and verbal communication skills to coordinate with vendor or other team
Work Experience required :
- 7+ years in an SEO marketing role in the BFSI industry with demonstrated capabilities in handling digital products
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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