Digital Analytics Role - Consumer Insights - KPO

a) Demonstrable experience in digital marketing, digital measurement, web analysis (inc. including web analytics, app tracking, audience strategy, incremental revenue), Insight generation, Conversion Rate Optimization, Personalization and Usability and possess a solid understanding of the media ecosystem

b) Experience in advanced digital analytics areas such as audience segmentation, persona based marketing, UX methodologies, A/B testing, Conversion rate Optimization, Propensity to Convert, Lead Scoring, Customer 360 view, Churrn prediction, purchase journey path optimization, cross sell/up sell recommendation engine, SEO analytics, Google Optimize etc.

c) Suggest and execute AB testings to drive fundamentals improvements to the site experience: from hypothesis creation to influencing creatives to identifying success metrics and post-test analysis.

d) Analyze customer behavior, efficacy of digital campaigns and performance of our website and social media channels. Measure & quantify the impact of digital campaigns and recommend action items accordingly

Business Engagement:

a) Establishes new engagement and communications with digital marketing, CRM and brand teams to understand and define requirements. Proactively identify new opportunities that can deliver business impact. Work in partnership with Digital Marketing and Auto Digital Center

b) Manage stakeholder expectations and maintain focus on overall deliverables for the business

c) Engage in Cross Functional Teams & provide Strategic Insights to business functions

d) Good analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models, draw conclusions, and develop actionable recommendations and experimentation/personalisation roadmaps

Driving analytics & Insighting Maturity:

a) Communication of insights that can guide actionable results through impactful insighting, story telling, data visualisation

b) Working closely with the businesses to identify and solve problems using internal and external (consumer) data, across sales, marketing, product planning, strategy, and other functions in divisions in AFS

c) Cost savings identification through focused interventions on enhancing the algorithms and data maturity through different analytics tools & build strong engagement, analytical rigor and governance framework to deliver results.

d) Digital Marketing dashboards (real time, weekly, monthly) on digital campaign performance and website traffic analysis. Experience in Qlik View, Qlik Sense, Power BI etc.