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AGM - BD & Operations at Silverpeople
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Digital Analytics Role - Adobe Analytics (7-10 yrs)
Key tasks and job requirements:
- Requirement elicitation/ Solution design/ Delivery
- Provide insights, BI solutions/reports, and recommendations for global marketing programs
- Deliver reports, dashboards and deep analyses to regional Marketing teams, including US
- Extract, gather and format the right level of data for Marketing programs and projects
- Integrate and standardize data sets to enable ease in analytics & visualization (both cloud and
enterprise)
- Establish measures of success (metrics & KPIs) - KPI Synthesis
- Analyze data to understand performance and effectiveness of digital programs (across channels like
Search, Digital Display, Social Media, Email and onsite)
- Provide guidance on online tagging for measurement and perform User Acceptance Testing (UAT)
- Develop statistical models to understand customer journeys and influence marketing strategies
- Assist with A/B and multi-variate content test setup, execution and measurement
- Liaise with the US Digital Intelligence team for continuous guidance, direction and alignment
- Interact with internal groups and agency partners that support Marketing
Skillset Required:
- 7-10 years of practical experience on Adobe Analytics/ Google Analytics - Setup / Configuration /
Implementation/ Processing Rules / Troubleshooting
- Data Visualization, Dashboard/Reporting - Tableau / Spotfire / PowerBI / Qlikview
- Ability to think creatively to solve real world business problems
- Strong analytical and problem-solving abilities with
- Ability to self-motivate, manage concurrent projects and work with remote team/s
- Excellent listening, written and verbal communication skills
- Research focused mindset with strong attention to detail with high motivation, good work ethic and
maturity
- Experience in Adobe Audience Manager, Advanced Statistics, A/B Testing, Database, SQL, Predictive
Analytics, SAS, R, Tableau/Spotfire, Big Data, Google AdWords, Personalization, Segmentation,
Machine Learning is desirable.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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