Director at Opportunity Yours
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Digital Advertising Role - Marketing Manager (3-8 yrs)
Digital Advertising
Exp - 3-8 years
For more information on the profile call on 9892812201/7208635592
Background - Social Advertising, Google Adwords, Publisher Network-based advertising, Performance marketing, 3rd party Engagement platforms/tools, Google Analytics / 3rd party analytics, Monitoring all activities, Report Generation, Analysis of data/reports, Understanding of Sales funnel analysis, Understanding of Traffic analysis, Understanding of Content Marketing concepts.
- English Proficiency - High
- Coordination and Written Communication skills proficiency - High
References of work/projects done
Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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