Product Marketing Role Responsibilities : - Deep dive into market trends to position our product, especially in BFSI space - Define and execute marketing strategies &amp; launch plans for all our products and services - Devise ROI-maximising digital marketing programs to meet product awareness and client acquisition - Develop product marketing priorities partnering with the business Team and as well as other internal/external facing teams, including strategies to grow revenue and reach new customers while also upgrading existing users. - Develop strong benefits-focused messaging with insights in liaison with the business team to successfully communicate value proposition to all the customers and prospect segments. - Deep knowledge of clients and develop competitive marketing programs. - Plan and conduct product and segment-specific research to understand the awareness, usage, positioning resonance, competitive landscape, customer segmentation, and customer satisfaction drivers. - Follow central regulators and create blogs, marketing materials to be shared or published in the public domains - Digio's website, social media handles, email communication. - Keep a track of webinars / summits being organised and represent Digio in those forum to create awareness and networking. - Liaison with key clients to create their success stories and press releases wherever applicable. - Keep a track of new features and upgrades in the existing product and devise a communication plan to all existing clients Requirements : - Exposure to FinTech space and domain understanding of the BFSI space. - Familiar with product marketing tactics - eg. Integrated marketing campaigns, performance, content, etc. - Working knowledge of web analytics tools (Google Analytics, WebTrends). - Strong business acumen. - Entrepreneurial mindset with an ability to take complete ownership. - A creative and quantitative thinker. - Astounding collaborative approach. - Strong analytical capabilities. - The ability to handle pressure and meet deadlines. - High passion, solution oriented and attention to detail. - Self-starter with demonstrated ability to deliver value through own initiative. - The ideal candidate will thrive as a leader of cross-functional teams and have a strong bias for action. - Strong communication and listening skills. - 3-5 years of experience in working for B2B. - At least 2 years working with product company. - Experience in the SaaS industry an added bonus. Breadth and Depth in : - Pre-product launch - Go-to-Market strategy - Post product launch

Bangalore

Digio - Product Marketing Role 

Digio - Product Marketing Role  ,Job Description for Digio - Product Marketing Role  in Digio.in in  Bangalore for (3-5) years of experience. Apply Now!

Job Description for Digio - Product Marketing Role  in Digio.in in  Bangalore for (3-5) years of experience. Apply Now!