Diageo India operates through its subsidiary United Spirits Limited, India's leading beverage alcohol company, with an outstanding portfolio of premium brands. In 2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits making India one of its largest markets. Founded in 1826, it is the largest Indian spirits company involved in the manufacture, sale and distribution of beverage alcohol, producing and selling around 120 mn cases of Scotch whisky, IMFL whisky, brandy, rum, vodka, gin and wine. Its portfolio of over 140 brands includes the muchloved McDowell's No.1, Royal Challenge, Signature, and Antiquity as well as Diageo's iconic brands such as Johnnie Walker, VAT 69, Black &amp; White, Smirnoff and Ciroc among others. The company has 18 brands that sell more than a million cases each year, of which 4 brands each sell more than 10 million cases annually, generating total revenues of Rs.8353 in FY2015. The organization prides itself on innovative products that have made a mark on the world stage by regularly winning local and international accolades and awards. Headquartered in Bengaluru, the company has a strong global footprint supported by a committed team of 5500+ employees dedicated to fulfilling the company's mission of becoming the best performing, most trusted and respected consumer goods company in India. The company has a strong distribution network and point of sale coverage and is represented in 81000 outlets across India. It has over 78 manufacturing facilities across 23 states and 3 union territories in India. A major contributor to state excise revenues, it makes a valuable contribution of over Rs. 35,000 crores annually to the exchequer by way of excise, sales tax, octroi and other levies. Diageo sincerely believes in being a good corporate citizen and is committed to creating a positive role for alcohol in society through its national Road to Safety programs. Diageo also improves the - Diageo India Highly Confidential lives of people in the communities around its plants with particular emphasis on Empowering Women. Its flagship program, Project S-H-E delivers much-needed initiatives in water, health and education to lead the industry in demonstrating the highest standards of corporate citizenship. The company is listed on the Bombay Stock Exchange (BSE: 532432) and the National Stock Exchange (NSE: MCDOWELL-N). Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Celebrating Life, Every Day, Everywhere! Position Name: Analytics Manager (Digital) Level : L5 - Manager Reports to: General Manager Purpose Of The Role : The Analytics Manager (Digital) plays a key role in driving the portfolio growth by influencing the strategies and investment choices on digital-media based on data/insights. The role is also responsible for enriching the Analytics CoE with new capabilities towards driving digital-marketing effectiveness. Typical Role Requirements : Qualification : MBA with a specialization in Marketing Experience : 6-8 Years of experience with extensive exposure to Digital Marketing Strategy &amp; Digital Media Planning Knowledge &amp; skills : - Extensive experience in working on new-world media-marketing (Social/Mobile/ OTT) strategy/ planning - Experience in setting up cross-media measurement model relating it to RoI metrics - Experience across product categories, specifically CPG (consumer packaged goods) - Ability to apply statistical and other multivariate analyses - Adequate knowledge of quasi-experimental and applied research design - Proficient with MS Office - Strong communication skills in writing, speaking and presenting - Experience of working in high-growth, performance focused environments are a plus Best Suited for Someone who : - Is keen to work on an open brief in a quasi-R&amp;D setup - Can see patterns in data - Very curious in nature, wanting to understand the - whys- - Is creative with numbers - Is exposed to statistical tools and techniques Areas Of Responsibility : 1. Institutionalizing Analytics based decision-making and building on the CoE - Responsible for setting up the process for measuring digital effectiveness. - Responsible for planning and implementing the business diagnostics processes and hypotheses generation frameworks on measuring/ evaluating Digital-marketing effectiveness - Responsible to set up a process for rapid Design of Experiments (DoE) cycles - Manage the design and development of analytical projects designed to understand key business behaviors on the digital channels/ media that drive consumer-recruitment - Identify opportunities to develop forecasts, segmentation schemes, and data-driven analyses to drive optimal digital-marketing spends - Aiding the development of statistical models to predict and improve digital-marketing effectiveness - Partner with the Technology teams to deliver a stable and highly available measurement platform for Digital initiatives/spends 2. Business partnering excellence to drive growth targets - Work closely with the Digital CoE &amp; Brand Marketing teams towards developing a holistic digital-marketing strategy - Actively contribute to portfolio level planning for suitable digital-marketing investments across brands to drive growth while optimizing digital-marketing spends - Lead and participate in digital-strategy development initiatives along with the brand teams for new and existing business and innovations. - Develop and enhance reporting and analytical tools/framework based outputs/KPI dashboards to facilitate near real-time business diagnostics - Contribute to the development and application of Best Practices for Digital-marketing Analytics within Diageo-India

Bangalore

Diageo - Analytics Manager - Digital 

Diageo - Analytics Manager - Digital  ,Job Description for Diageo - Analytics Manager - Digital  in DIAGEO(United Spirits) in  Bangalore for (6-8) years of experience. Apply Now!

Job Description for Diageo - Analytics Manager - Digital  in DIAGEO(United Spirits) in  Bangalore for (6-8) years of experience. Apply Now!