DHI India - Manager - Brand & Communication - Wellness & Healthcare

Apollo Wellness Group

Apollo Wellness Group is backed by Apollo International Limited, the diversification arm of Apollo Tyres Limited, a US$ 2.5Bn public enterprise.

Apollo Wellness Group is a well-diversified player in the Health & Wellness space and has multiple business interests:

Hair Restoration Services under license from DHI, Greece based, world's largest Hair Restoration Business - 16 clinics in India (mix of own and franchise) with Annual Revenue of USD 5 Mn and growing at 40% pa

International Franchise business - DHI Master Franchise Licensee of 155 countries - 15 clinics in 11 countries (Australia, South East Asia, Africas and Americas) with 5 more countries to open in 2016 - USD 3 Mn Annual Revenue and doubling every year

Joint venture in Malaysia to aggressively promote DHI business in the region

Premium Anti-Aging services in association with a leading German Tissue and cell banking company, under license from university hospital, Harvard Medical School - USD 1 Mn Revenue projected to double every year

Dermatological Aesthetics Clinics under brand - Asian Roots- 3 cities - USD 1 Mn Annual Revenue Business growing at 50% pa

Online business like Clovia.com (major player in online Lingerie retail)

Off-shore companies in Singapore and Cyprus to manage investment interests of the group

Cash flow positive since inception

All current businesses EBITDA positive

New businesses soon to be launched - Nutritional products (in association with a Danish company) and Bio Hormone Replacement Therapy.

Please refer to this website - www.dhiindia.com www.dhiinternational.com www.myasianroots.com

About the role

As Brand & communication Manager, the candidate will be responsible for managing all marketing, Brand building and PR related activities. He/ she will be required to identify, analyse and implement different marketing tools required to drive up sales as well as improve market visibility and maintain market prominence.

In addition, the Brand & Communication Manager will help DHI centres analyse their sales data, evaluate best ways to improve revenue through various marketing efforts and be in regular touch with them to monitor their growth.

Key Responsibilities Areas:

- Sales driven Marketing- Drive Sales through increasing Brand awareness in the key channels to market. Make detailed promotions to improve revenue generation through various leads.

- BTL activities including corporate tie-ups.

- Analysis of sales data: Closely monitor, analyze and assess sales revenue from across centers and suggest marketing tools to enable growth.

- Customer Relationship Management- Proficient in working across various customer objectives - acquisition, retention and Relationship Management. Develop and manage effective Customer Relationship Management programs, for existing and potential customer base that ensure effective up sell and acquisition.

- Organize CMEs/ seminars/ events to increase brand awareness and visiblity

- Marketing Campaigns and Promotions - To ensure that creative Marketing campaigns are delivered across the full and appropriate Marketing channels, ensuring they hit the return on investment targets.

- Competition Mapping and Tracking- To map and track competition and support operations from time to time, also to devise tactical strategy as and when needed and do damage control exercise if need be.

- Promotions:- Prepare marketing calendar and work on promotions with vendors/internal teams.

- Media relations - Develop and enhance an effective working relationship with regional, national and specialist media in order to maximize PR opportunities, responding to media enquiries efficiently and professionally.

- Brand Message - Create a brand tone and develop appropriate content for various media (Print/Digital etc.)

- Communications - Develop and manage a communication channel with all employees, franchisee partner and stake holders. The candidate should

Candidate specifications:

- The candidate would have 6-8 years of experience out of which at least 3-4 years would be as marketing Manager - handling all aspects of print, digital and BTL activities.

- Should have proven track record of success.

- Have high analytical skills to be able to analyse sales data, and suggest innovative methods to drive up sales

- Strong presentation and communication skills.

- Strategic thinker, self driven and focused.